MenuWhat is SELECT
SELECT is a curated lifestyle guide created to showcase the very best of Phuket, from exceptional venues and experiences to the island's culture, identity, and hidden gems.
Published as a premium annual edition and extended through a multilingual digital platform, SELECT serves as a trusted companion for discerning travelers seeking authentic, quality-driven experiences on the island.
More than a directory, SELECT is a narrative. A perspective that reflects what makes Phuket one of the most remarkable destinations in the world.
Our Values
The principles that guide everything we do
Passion for Phuket
We live here, explore every corner, and care deeply about the island's culture, people, and future.
Editorial Excellence
Every entry is researched, written, and presented with journalistic integrity and attention to detail.
Cultural Respect
We honor local traditions and customs, promoting experiences that celebrate authentic cultural heritage.
Selective Distribution
Our books are placed exclusively in premium locations, ensuring they reach the right audience.
Innovation
We blend traditional publishing values with modern technology to create a seamless hybrid experience.
Brand Integrity
The SELECT name represents a promise of quality that we protect through rigorous vetting and careful curation.
Who Select is Made For
SELECT was created for travelers who seek more than convenience. It is made for those who value taste, intention, and the pleasure of discovering places that feel true. International guests, local explorers, and refined travelers all turn to SELECT for one reason: trust.
We feature a limited selection of venues, experiences, and brands that embody the spirit of Phuket through quality, character, and atmosphere. Not simply the most visible places, but the ones that leave a lasting impression.
Discover All Our Featured PartnersOur Selection Standard
Every partner presented by SELECT is chosen according to five core criteria that define the standard.
Quality
Exceptional standards in service, products, and overall guest experience.
Singularity
A distinctive identity that sets the establishment apart from others on the island.
Atmosphere
An ambiance and setting that create memorable moments for every visitor.
Reputation
A proven track record of excellence recognized by locals and travelers alike.
Sustainability
A conscious approach to environmental responsibility and community impact.
A Curated Guide, Not a Commercial Listing
SELECT is not a platform where anyone can pay to appear. It is a curated editorial publication where every feature is earned through quality, consistency, and character.
This approach is what makes SELECT different from directories and listing platforms. Readers know that when they open SELECT, every recommendation has been carefully considered.
Independence is Essential
SELECT protects its editorial independence with discipline and care.
No brand is included simply because it seeks visibility. Every application is reviewed through the same criteria, and final decisions are made through SELECT's independent selection process.
Where SELECT is Distributed
SELECT is distributed exclusively through a carefully curated network of high-end hospitality partners. Our guide is placed directly in luxury hotel suites, private villas, and premium lounges.
This strategic in-room placement ensures SELECT reaches discerning travelers at the most relevant moment: when they are ready to explore the best Phuket has to offer.
Our Exclusive Distribution Network
Novotel Phuket City Phokeethra
Laya Resort Phuket
SALA Phuket Mai Khao Beach Resort
Paresa Resort Phuket
The Slate
Avista Grande Phuket Karon
Kata Rocks
Avista Hideaway Phuket Patong
Novotel Phuket Kamala
COMO Point Yamu
Iniala
Movenpick Myth Hotel Patong Phuket
Pullman Panwa Beach Resort
Pullman Phuket Karon Beach Resort
Pullman Phuket Arcadia Naithon Beach
SAii Laguna Phuket
La Green Hotel & Residence
Grand Mercure Phuket Patong
Barceló Coconut Island
Printed to Be Kept
Each annual edition of SELECT is designed as a collectible object. Printed on premium recycled paper with vegetable-based inks, it is crafted to be browsed, kept, and revisited.
The print edition captures the essence of Phuket through original photography, editorial narratives, and a design language that reflects the island's vibrant character.
Extended by Digital
The SELECT web platform extends the print experience into a dynamic, multilingual digital companion. Updated in real time with events, hot deals, and seasonal recommendations.
Available in 10 languages with geolocation features, the platform brings every SELECT recommendation to the reader's fingertips, wherever they are on the island.
Sustainability x SELECT
SELECT is committed to producing a beautiful publication while minimizing its environmental footprint at every stage.
Recycled Paper
Vegetable Soy InkEco-Conscious Materials
Printed on recycled paper with vegetable-based inks. Every material choice reflects our commitment to reducing environmental impact.
Designed to Last
SELECT is crafted as a collectible, not a disposable. Its premium quality encourages readers to keep it, not throw it away.
Limited Production
We print only what is needed, distributed exclusively through our network. No waste, no mass overproduction.
A Mindset, Not a Trend
Sustainability is woven into how we work, who we feature, and the values we promote through our editorial choices.
We believe a publication can be both premium and responsible. SELECT proves that quality and sustainability are not mutually exclusive.